Miami Heat looked better than they played

The Miami Heat had one of their more mediocre seasons in the past quarter-century.

But, in the eyes of some fans, they’ve never looked better.


By any measure, the Vice jerseys were a huge hit from the start, even though the Heat could never seem to win in them. The personnel department is going through a rare rough stretch, but the marketing department has been on fire for a while now, from the jerseys to the court color change to everything that revolved around Dwyane Wade’s #OneLastDance.

And the numbers prove it:

Twenty-four percent.

There are 30 teams, so the Heat should have been at three percent.

So it’s really a remarkable achievement, and the timing was right to coincide with the Wade celebration.

Now they just need another star to wear them, one in his prime, so they’ll win a bit more often.

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