Mr. Sherman: It’s Time to Show Miami You Care About Baseball 

The Miami Marlins have been the laughingstock of Major League Baseball over the better part of the last decade. Constantly boasting a low payroll, management changes, and low attendance despite the success of many other events at LoanDepot Park. The Marlins remain a team stuck in the cycle of mediocrity. Year after year, the Marlins continue to trade away their top talent (Yelich, Jazz, Realmuto, and Luzardo) and seem to be in what many would consider a constant rebuilding stage.  

Despite being one of MLB’s younger franchises, the team has captured two World Series titles (1997 and 2003), both in dramatic underdog fashion as a Wild Card team. Known for their colorful history, the Marlins remain a vital part of South Florida’s sports culture. Since moving to LoanDepot Park in 2012, the team has embraced its Miami identity with a bold rebranding and a commitment to engaging a diverse fanbase. Yet, despite all of this, they continue to put out a poor product, trading away fan favorites, and asking the question: “Why is attendance so low?” 

Fan Engagement: Proving Miami’s Passion for Baseball 

The success of the team in 2023 saw a late-season spike in attendance, and rightfully so—the field was filled with stars, and the team was winning ballgames. Yet once again, the Marlins chose a different route, trading away numerous big names from the successful 2023 season and letting many others walk. The attendance has nothing to do with the location of the park, like their in-state rival Tampa Bay Rays, nor the fandom of Miami fans. It’s all about the product on the field. This is easily exemplified by attendance figures at LoanDepot Park for events like the World Baseball Classic (WBC) and the Savannah Bananas’ games, which highlight that Miami residents are willing to attend baseball games when the events are engaging and competitive. 

World Baseball Classic 2023: 

LoanDepot Park set a record for the most-attended World Baseball Classic round ever in the United States, drawing 295,850 fans. Sports Business Journal 

• The quarterfinal matchup on March 17 between Mexico and Puerto Rico attracted 35,817 fans. Bizjournals 

Savannah Bananas: 

In March 2024, the Savannah Bananas sold out LoanDepot Park, with 37,000 fans attending their game—the first of 18 MLB ballparks on their tour. 

They are scheduled to return to LoanDepot Park on March 1 and 2, 2025, with tickets already sold out, all 72,000 tickets gone. 

These attendance numbers suggest that the low turnout for Miami Marlins games are more closely related to the team’s on-field performance and fan engagement strategies rather than a lack of interest in baseball among Miami residents. 

More Stars on The Move? 

As we look ahead to the 2024 season, the Marlins face a pivotal moment. The team’s future relies heavily on the direction they take with their current roster, including the two remaining stars, Sandy Alcantara and Jesús Sánchez. Both players, who have become fan favorites and key contributors, have a strong chance of being moved soon as the team continues its seemingly never-ending rebuild. This presents a real challenge for the Marlins’ front office and new manager Clayton McCullough, who enters his first season with the unenviable task of guiding, yet another rebuild. McCullough must navigate the difficulties of managing a team in flux, with hopes of delivering a competitive product to a fan base that has grown increasingly disillusioned by repeated false promises of success. 

Make Miami a Desirable Home 

In many ways, the Marlins’ ownership must show more than just a willingness to spend—it must demonstrate a true commitment to building a competitive team. Free-agent signings are essential, but they will only work if the team is also crafting a vision that excites both players and fans. As it stands, the Marlins are seen as a franchise that players dread being on—one that lacks the infrastructure and consistency to compete at a high-level year in and year out. Miami should be a destination for top-tier talent, not a place where players are looking to leave as soon as their contract expires. 

As former Marlins player Mike Lowell once said, “Players want to play for a team that’s going to win.” The Marlins must create an environment where top free agents and established stars are excited to join, not just because of the paycheck but because of the team’s potential to compete. Miami is a city that loves sports, and baseball has a long history in this town. But until the Marlins’ ownership embraces the urgency of making this team a winner, the attendance issues will continue. 

A Changing Ownership Mindset: The Need for Long-Term Commitment 

With the team’s stadium lease running until 2047 (The Miami Marlins have a no-relocation agreement with the City of Miami that disallows any relocation and/or negotiations for relocation until the year 2047.), the Marlins have a limited window to prove their commitment to building a team that can truly contend. If the ownership fails to create a competitive product on the field and continues to trade away stars like Alcantara and Sánchez, the threat of relocation could become all too real. As former Marlins owner Jeffrey Loria once remarked, “If you don’t put a good product on the field, fans won’t come, and the team won’t survive.” 

The clock is ticking, and it is time for the Marlins and their ownership to step up. South Florida is ready to support a baseball team that is worth rooting for, but the Marlins need to prove that they are ready to provide one. The future of baseball in Miami is at a crossroads. It is up Mr. Sherman to make sure they choose the right path, and if not, sell the team.